Client Details

Client Name: Lwanga Dunee
Industry / Niche: Student Leadership, Political Campaign Branding
Institution: Ghana Communication Technology University (GCTU)
Location: Accra, Ghana

Project Overview / Story

When Lwanga Dunee prepared to announce his candidacy for GRASAG President (2025/2026) at GCTU, he needed a flyer that could do more than declare an intention — it had to communicate authority, vision, and presidential confidence. In a competitive academic environment where branding shapes perception, the goal was to design a visual announcement that stood out instantly and positioned him as a serious, prepared, and strategic candidate.

His core message emphasized selfless leadership, captured beautifully in the featured Lao Tzu quote:

“A leader is best when people barely know he exists… when his work is done, they will say: we did it ourselves.”

My task was to transform this philosophical message into a powerful visual narrative.

✅ My Creative Approach

I developed the flyer around three pillars: leadership presence, calm authority, and modern professionalism.

Color Direction:

• Deep navy blue as the base color to symbolize trust, intelligence, and presidential authority.
• Electric green accents to highlight key phrases and inject energy into the design.
• Subtle gradients and lighting effects to add depth and modernity.

Layout Strategy:

• A clean, left-aligned textual structure to emphasize hierarchy and readability.
• The candidate’s portrait placed prominently on the right, enhanced with cool-toned color grading to create a confident, composed appearance.
• A faded silhouette of the candidate behind the main elements to add dimension and reinforce presence without crowding the layout.

Branding Elements:

• The GCTU and GRASAG institution emblems placed at the top for credibility.
• A circular abstract background pattern representing unity, continuity, and organized leadership.
• Ghana flag colors blended subtly at the bottom to invoke national pride and connect the message to community service.

✅ Result & Impact

The final flyer successfully highlighted Lwanga Dunee as a credible, forward-thinking, and inspirational presidential candidate.
The design achieved:
✅ Greater visibility across campus groups
✅ High engagement on social media channels
✅ Strong positive feedback for its clarity, boldness, and visual sophistication

It became one of his strongest campaign identity pieces, creating a memorable first impression for students, alumni, and stakeholders.

✅ Technical Summary

Tools Used: Adobe Photoshop, Adobe Illustrator
Deliverables: High-resolution presidential campaign flyer
Formats: JPG, PNG, Print-ready PDF
Dimensions: Social media square format (1080 × 1080 px)

✅ Summary 

A bold and modern presidential campaign flyer created for Lwanga Dunee, GRASAG President Hopeful for the 2025/2026 academic year at GCTU. This design blends strong color contrasts, strategic layout choices, and institutional branding to amplify the candidate’s leadership message and visibility. Perfectly suited for digital circulation, academic networks, and campus campaign promotions.