Client Details

Client Name: Lwanga Dunee
Industry / Niche: Student Leadership, Political Communication
Institution: Ghana Communication Technology University (GCTU)
Location: Accra, Ghana

Project Overview / Story

After successfully unveiling his declaration of intent, Lwanga Dunee needed a follow-up flyer that would reinforce his presence and introduce him boldly as the GRASAG President Hopeful for the 2025/26 academic year.
This second piece of campaign design required a more direct, high-impact, and presidential visual, aimed at boosting recognition across campus, WhatsApp networks, social media, and academic groups.

The goal was simple:
Create a clean, authoritative, and powerful design that instantly communicates leadership.

✅ My Creative Approach

To achieve this, I built the flyer around a strong visual hierarchy and a clean presidential color system.

Color Palette & Branding Choices:

• Deep professional blue to signal trust, intellect, and authority.
• Vibrant neon green typography to create contrast and draw attention to the candidate’s name.
• Soft blue gradients to add depth, modernity, and motion.
• Subtle incorporation of the Ghana flag palette at the bottom to symbolize unity, patriotism, and public service.

Design Structure & Composition:

• The candidate’s portrait placed prominently on the right to project confidence and approachability.
• A semi-transparent silhouette overlay in the background adds dimension and reinforces identity.
• The institutional circle emblem behind the candidate enhances credibility and connects the design to the GRASAG–GCTU ecosystem.
• A strong center-left text block:
  • Candidate name in bold, energetic green
  • Position in a rounded green label for emphasis and readability
  • Clean campaign hashtag (#LetsWinTogether) for branding consistency

Visual Communication Strategy:
This flyer was crafted to be instantly recognizable and easy to share — delivering a professional, memorable campaign feel aligned with modern political branding trends.

✅ Results & Impact

The final flyer significantly strengthened Lwanga Dunee’s digital and campus visibility.
The design:
✅ Established a cohesive and presidential brand identity
✅ Improved message clarity and candidate recognition
✅ Performed strongly on social media, boosting engagement and shares
✅ Provided a visually compelling asset for campaign communications

This piece became a cornerstone of his digital campaign materials.

✅ Technical Summary

Tools Used: Adobe Photoshop
Deliverables: Presidential campaign promotional flyer
Formats: JPG
Dimensions: 1080 × 1080 px (social media optimized)

✅ Summary 

A bold and modern promotional flyer designed for Lwanga Dunee, GRASAG President Hopeful for the 2025/26 academic year at GCTU. This clean, high-contrast design emphasizes authority, recognition, and visual impact—making it ideal for social media circulation and campus engagement. Crafted using strategic color hierarchy and professional branding elements.