Creative Political Campaign Poster Design for GRASAG Organizer Hopeful at GCTU
🧩 Client Details:
Client: Kweku Gabriel Tettey
Industry/Niche: Student Politics / University Elections
Location: Ghana Communication Technology University (GCTU), Accra
📖 Project Overview / Story:
When Kweku Gabriel Tettey decided to contest for the position of GRASAG Organizer at GCTU, he wanted more than just a campaign poster — he needed a visual statement that reflected leadership, confidence, and unity. The goal was to design something clean, credible, and eye-catching that would instantly connect with graduate students across campus and social media platforms.
I approached this project strategically, starting with visual storytelling. The color palette combined teal and golden yellow to represent balance, optimism, and energy — key traits of effective leadership. The layout emphasized readability and hierarchy: bold headlines for attention, a friendly typeface for accessibility, and a professional photo composition to convey trust.
A subtle fingerprint pattern was integrated into the background — symbolizing identity, individuality, and authenticity, reinforcing Kweku’s message of organized, people-centered leadership.
The final output struck a perfect balance between professional political branding and modern campus appeal. The design received great feedback from students and peers, boosting Kweku’s campaign visibility across GCTU and social media.
🛠Technical Summary:
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Tools Used: Adobe Photoshop
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Deliverable: Digital Campaign Poster (Social Media)
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Format: 1080x1080px (Optimized for Instagram, Facebook, and WhatsApp sharing)
Summary:
A bold and organized campaign poster designed for Kweku Gabriel Tettey, a GRASAG Organizer hopeful at GCTU. This design blended color psychology, strong typography, and clean composition to elevate his campaign’s visibility and credibility among graduate students.
