📖 Project Story – The Follow-Up:
After the success of the initial campaign poster, Kweku Gabriel Tettey’s team needed a second visual release — something bold yet consistent, to strengthen his brand identity across platforms.
The challenge was to design a coherent follow-up that built recognition without feeling repetitive. My strategy was to maintain the signature teal and golden-yellow color palette, ensuring brand continuity, while refining the layout for cleaner typography and better visual balance.
The second design featured a stronger hierarchy — the candidate’s name in bold uppercase to reinforce recognition, paired with a structured placement of titles (“GRASAG Organiser Hopeful 2025”) for clarity. The teal fingerprint pattern returned, anchoring the visual identity as a recurring brand motif that symbolizes authenticity, unity, and personal commitment to organized leadership.
This update wasn’t just a new poster — it was a brand evolution. It kept the campaign visually consistent across social media and print, reinforcing trust and familiarity with every post and share. The cohesive branding made the campaign easily recognizable around campus, leading to improved engagement and enthusiastic student support.
đź› Technical Summary:
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Tools Used: Adobe Photoshop
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Deliverables: Social Media Poster (Instagram, Facebook, WhatsApp)
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Format: 1080x1080px digital design
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Design Focus: Typography refinement, color consistency, and brand identity cohesion
đź’ˇ Key Takeaway:
By maintaining a consistent visual identity across all campaign materials, I helped the client establish a strong, trustworthy, and recognizable personal brand — a vital asset in any election-driven communication strategy.
Consistent Political Campaign Branding Design for GRASAG Organizer 2025 at GCTU
Gallery Summary:
A cohesive follow-up campaign poster for Kweku Gabriel Tettey, GRASAG Organizer Hopeful 2025. This design built on the initial concept with stronger typography, refined composition, and consistent branding — ensuring recognition and engagement throughout the campaign.
